Strategic advertising and marketing is essential for start-ups aiming to acquire grip and drive development. If you're a founder struggling to attract attention to your product or firm, it's time to shift your emphasis from item growth to advertising strategy. With the ideal technique, you can successfully reach and involve your target market, ulti
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan Virtual CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve